It's All About Color!
When printers and techies talk about color, they use the terms RGB and CMYK to define their colors.
These are two very different approaches to the colors you see and use.
RGB is an additive process that uses Red (R), Green (G), and Blue (B) light to achieve a color. It is considered additive because one must add all three colors together to achieve white. It is used for Monitors, TV's, Phone Screens, etc.
CMYK is short for Cyan (C), Magenta (M), Yellow (Y), and Black (K for “key”). It is considered a subtractive process because, in order to get white, one must remove all color to allow the white to show through from the substrate material underneath it all. The CMYK color system is used by commercial printing equipment to create full-color graphics and images. It is often referred to as 4-color process.
Can you print in RGB?
No. Unfortunately, it is not physically possible to print in RGB because mixing Red, Green, and Blue ink (pigment) would actually create a kind of brown color, not white as it does with the light in your computer monitor.
Files submitted in RGB will have to be converted to CMYK in order to print. Never will colors on your monitor or screen match printed CMYK colors exactly. If color matching is critical, we suggest you note Pantone (PMS) Colors in your file and job notes.
PMS (Pantone Matching System). Pantone is a company that specializes in products that accommodate color matching, ensuring more consistent color from job to job. Pantone sells swatch books with formulas for color so that every printer around the world can match their ink to a Pantone color. Pantone colors are also referred to as
NCR/ Carbonless Forms
WHAT is an NCR form?
NCR is a printing industry acronym which stands for "No Carbon Required" and NCR paper is a type of carbonless paper, or carbon less paper, designed to transfer writing from the top to the sheet or sheets below it.
They're a great business tool used to make a copy of an original document that is simple to use and cost effective.
WHY use NCR forms?
These multi-part forms play an important role in any business, saving on-the-go professionals time and money.
NCR’s help make transactions easier and hassle free.
Aside from saving you time, carbonless forms prevent any alterations on a finished copy, helping you keep documentation organized and secure. They also serve as tangible records for your customers, adding professionalism and reliability to your business.
Custom Carbonless Forms Give Your Receipts & Forms a More Professional Look
HOW exactly do carbonless forms work?
Carbonless copy paper has micro-encapsulated ink on the backside of the top sheet. The front side of the bottom sheet is coated with clay. One applies pressure when writing on or typing mechanically on the top sheet. This pressure allows the ink to react with the clay, which copies the markings on the top sheet onto the bottom one.
Using the “Right envelope for the Right job” saves time, money, and frustration!
A typical office uses envelopes for several different applications –
Which envelope for which job?
1. Make invoicing AND receiving payments a breeze with:
Pre-Inserted Envelope Sets
2. Submitting Insurance Claim Forms (HCFA’s) is a vital part of a medical office.
3. Pay bills quickly and efficiently without unnecessary addressing.
4. & 5. For a variety of correspondence – casual or more formal.
#10 No Window and Stationery Envelopes
Brochures are one of your BEST tools for imparting
information AND promoting your business!
1. Highlight details about your company or practice,
2. Provide information on a specific product or procedure,
3. Present your contact information ALL IN ONE!
Brochures are practical marketing tools that no business can afford to pass up. With their versatility, brochures complement your other marketing media and give potential and existing customers something to keep as a business reference.
Increase your marketing presence by including brochures in your budget. Utilize this affordable promotional tool as a give-away at trade shows, include in information packets for clients, and at POS displays.
But what makes a good brochure? It can be difficult to design media that are not only informative, but interesting as well. Making a good brochure design requires a strong plan and following certain design guidelines. Here are some tips to help you design brochures that exceed the competition.
1. Visual Impact
For your brochure, you want a well-designed concept that is unique, professionally designed, eye-catching and printed using high-quality printers. Now is not the time to slap together a few photocopies of the brochure you made on MS Word. Remember, this brochure is going to represent your business!
2. Easy to Understand
Keep the writing to a minimum and stick to one topic. Before you add any copy to your brochure, ask yourself “does this relate to my focal point”? One way to easily understand your topic is to organize your information by using bullet points, text boxes and infographics.
This relates back to visual impact. Think about it, three brochures are sitting on a coffee table – one is in four-color, another is in black & white and one has been printed in two-color. Which one are you going to pick up? Color is critical when it comes to brochure printing. It is also where you are most likely going to notice the difference between low-quality printing and high-quality printing.
4. Content and Design
5. Choose a Size and Fold Type: These should complement your brand and brochure design:
or letter fold, the z-fold, and the gate fold. They have just enough space for all the important information about
your product or business.
organized. There is a variety of ways to fold a four-panel brochure including:
QR Codes as Marketing Tools
Instantly Make Your Marketing Materials BETTER
Add editable and trackable QR Codes on anything you want with full branding and customization features. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. All of these can be done with just a single scan!
What are QR Codes?
QR Codes (Quick Response Codes) are specifically designed matrix barcodes (2-dimensional codes) readable by QR scanners, smartphones and other mobile phones with a camera.
QR Codes include a growing number of uses, including marketing promotions, company information such as maps, menus, coupons, and access to websites and information directly from your phone.
QR codes can be made large enough for a billboard or small enough for a business card. Plus, they can be placed on just about anything–from forms to tee shirts!
How do I create a QR Code?
Many sites offer free tools to create QR codes–you only have to provide the URL, text, link, etc. needed to encode. The tools automatically create the QR Code for you.
The more advanced generators, for a small fee, give you different capabilities that vary from tool to tool so you can…
Tips for Designing and Printing QR Codes
Combine traditional print with electronic capability and instantly make Your Marketing Materials BETTER!
Add editable and trackable QR Codes on anything you want with full branding and customization features.
Set yourself apart from other professionals and discover a new way of using business cards to network and share information by just adding a QR Code. Share your contact details, business information, work samples and much more with just one scan.
Flyers, Rack Cards, and Brochures
Use Flyers to promote a special event, a new product, or an exciting offer. Brochures and Rack Cards can be used to inform your customers about new and existing services, and direct them to your website and helpful online tools. Add a QR Code, and it will enhance its effectiveness and broaden your online network.
Menus and Table Tents
The food service and catering industry is beginning to realize the potential of digital menus. Restaurants, food trucks, smoothie bars, and cafes are replacing their menus with QR Codes to provide a safer and contactless way for customers to view them, order food and pay directly on their smartphones.
We live in an age of digital information. This has brought about speed and ease of communication but has also opened the floodgates of digital advertisements. Every day we wade through pop-ups, display ads and email marketing to get to the content we want. People are on digital overload and, as a result, response rates have drastically dropped.
Some electronic communication is good, but don’t let it get to be too much of a good thing!
Dare to be different – incorporate “Snail Mail” into your Marketing Plan.
Some things to consider....
The revised CMS-1500 claim form, which was recently approved by the Centers for Medicare & Medicaid Services (CMS), has been released for official use. The new CMS-1500 (version 02/12) will replace the previous form (version 08/05).
Business Owners and Marketers – print is an effective and important tool you should never forget! Despite the myths you may have heard, print is bigger than ever and here to stay.
has over 25 years experience in the printing industry, providing healthcare and professional businesses with ALL their promotional and business printing needs.
Janet is the creator and editor of the Dragon Printing Blog. She has been with our company since 2012.
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