When printers and techies talk about color, they use the terms RGB and CMYK to define their colors. 
These are two very different approaches to the colors you see and use.

RGB is an additive process that uses Red (R), Green (G), and Blue (B) light to achieve a color. It is considered additive because one must add all three colors together to achieve white. It is used for Monitors, TV's, Phone Screens, etc.
 
CMYK is short for Cyan (C), Magenta (M), Yellow (Y), and Black (K for “key”). It is considered a subtractive process because, in order to get white, one must remove all color to allow the white to show through from the substrate material underneath it all. The CMYK color system is used by commercial printing equipment to create full-color graphics and images. It is often referred to as 4-color process.
 
Can you print in RGB?
No. Unfortunately, it is not physically possible to print in RGB because mixing Red, Green, and Blue ink (pigment) would actually create a kind of brown color, not white as it does with the light in your computer monitor.

Files submitted in RGB will have to be converted to CMYK in order to print. Never will colors on your monitor or screen match printed CMYK colors exactly. If color matching is critical, we suggest you note Pantone (PMS) Colors in your file and job notes.
 
PMS (Pantone Matching System).  Pantone is a company that specializes in products that accommodate color matching, ensuring more consistent color from job to job. Pantone sells swatch books with formulas for color so that every printer around the world can match their ink to a Pantone color. Pantone colors are also referred to as 
​spot colors. 

WHAT is an NCR form?
NCR is a printing industry acronym which stands for "No Carbon Required" and NCR paper is a type of carbonless paper, or carbon less paper, designed to transfer writing from the top to the sheet or sheets below it.
 
They're a great business tool used to make a copy of an original document that is simple to use and cost effective.
 
WHY use NCR forms?
These multi-part forms play an important role in any business, saving on-the-go professionals time and money. 
​NCR’s help make transactions easier and hassle free. 
 
Aside from saving you time, carbonless forms prevent any alterations on a finished copy, helping you keep documentation organized and secure. They also serve as tangible records for your customers, adding professionalism and reliability to your business. 

A typical office uses envelopes for several different applications –

1. Invoicing (accounts receivable)
2. Insurance (medical billing)
3. Payments (accounts payable)
4. General notifications
5. Letter writing

Which envelope for which job?

1. Make invoicing AND receiving payments a breeze with: 
​ Pre-Inserted Envelope Sets

• Set of two envelopes – outer statement envelope comes with inner return envelope pre-inserted. 

• Choose from several window/ no window options to fit your statements.
• Available in a variety of colors (both inner and outer envelopes)
• Plain or imprinted with address (and logo)

2. Submitting Insurance Claim Forms (HCFA’s) is a vital part of a medical office.
    Insurance Envelopes

• Designed to fit standard HCFA forms for easy mailing.
• For large claim form submissions to an insurance group, our 9"x12-1/2" envelope holds 20+ claim forms and keeps them flat for easy scanning, available in green or blue ink.

3. Pay bills quickly and efficiently without unnecessary addressing.
    Check envelopes

• Double window

• Designed to fit your checks
• Security lined

 
4. & 5.  For a variety of correspondence – casual or more formal.
   #10 No Window and Stationery Envelopes

• #10 No Window envelopes are a cost effective way to send business notes and information

• Print with mailing and/or office addresses
• Stationery Envelopes for more formal letters
• Choose your look! Add logos, custom colors and paper stock

 

​     Brochures are one of your BEST tools for imparting
     information AND promoting your business! 
     1. Highlight details about your company or practice,
     2. Provide information on a specific product or procedure,
                                          and
     3. Present your contact information ALL IN ONE!
​                                                   
Brochures are practical marketing tools that no business can afford to pass up. With their versatility, brochures complement your other marketing media and give potential and existing customers something to keep as a business reference. 

Increase your marketing presence by including brochures in your budget. Utilize this affordable promotional tool as a give-away at trade shows, include in information packets for clients, and at POS displays.

But what makes a good brochure? It can be difficult to design media that are not only informative, but interesting as well. Making a good brochure design requires a strong plan and following certain design guidelines. Here are some tips to help you design brochures that exceed the competition.

1. Visual Impact
For your brochure, you want a well-designed concept that is unique, professionally designed, eye-catching and printed using high-quality printers. Now is not the time to slap together a few photocopies of the brochure you made on MS Word. Remember, this brochure is going to represent your business!

2. Easy to Understand
Keep the writing to a minimum and stick to one topic. Before you add any copy to your brochure, ask yourself “does this relate to my focal point”? One way to easily understand your topic is to organize your information by using bullet points, text boxes and infographics.

​3. Color
This relates back to visual impact. Think about it, three brochures are sitting on a coffee table – one is in four-color, another is in black & white and one has been printed in two-color. Which one are you going to pick up? Color is critical when it comes to brochure printing. It is also where you are most likely going to notice the difference between low-quality printing and high-quality printing.

4. Content and Design

• Cover - A central image that immediately conveys what your product or service has to offer. Include your company logo and name so customers make the association.
• High Resolution Images - Use 300 dpi resolution images for your brochure design. This resolution ensures the photo won’t be blurry upon printing.
• Features and Benefits - The copy should elaborate on the main selling points of your product or service. Break it down in a list format or several sections for easy reading.
• Call to Action - Include discount coupons or promos in the brochure to drive traffic to your store or e-commerce site.
• Contact Information - Don’t forget to place all your company’s contact information, such as a telephone number, address, email address, and website for the customer’s reference.

5. Choose a Size and Fold Type: These should complement your brand and brochure design:

• Bi-Fold​

    As its name indicates, this brochure contains two panels with enough space for lengthy text or large images.

• 3-Panel Folds​

     Three-panel folds work best for most brochures. Choose from the following three-panel folding options: the trifold    
      or letter fold, the z-fold, and the gate fold. They have just enough space for all the important information about
      your product or business.
​

• 4-Panel Folds​

​     Four-panel folds are great for brochures that need to contain more information while still keeping them perfectly  
     organized. There is a variety of ways to fold a four-panel brochure including:

Instantly Make Your Marketing Materials BETTER
Add editable and trackable QR Codes on anything you want with full branding and customization features. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. All of these can be done with just a single scan!

​What are QR Codes?
QR Codes (Quick Response Codes) are specifically designed matrix barcodes (2-dimensional codes) readable by QR scanners, smartphones and other mobile phones with a camera. 

​QR Codes include a growing number of uses, including marketing promotions, company information such as maps, menus, coupons, and access to websites and information directly from your phone.

QR codes can be made large enough for a billboard or small enough for a business card. Plus, they can be placed on just about anything–from forms to tee shirts!

How do I create a QR Code?
Many sites offer free tools to create QR codes–you only have to provide the URL, text, link, etc. needed to encode. The tools automatically create the QR Code for you.

The more advanced generators, for a small fee, give you different capabilities that vary from tool to tool so you can…

• add small images (like your logo) to the code,
• change the color of the code, and
• track who scans as people access them with their readers.

Tips for Designing and Printing QR Codes

• Pick the right size – appropriate for your print format and easily scanned.
• Check your content – is everything appearing in the scan as you want it to?
• Use high quality images – blurry QR Codes might be difficult to scan.
• Watch the material you print or place QR Codes on.
• Avoid printing a QR Code on glossy paper or against backgrounds with a low contrast. This can lead to reader issues, especially for people with lower- quality cameras.
• Create interest and a reason to scan – More information? Coupons? Maps?
• Never forget to test your QR code on more than one device – does it work?

 
Combine traditional print with electronic capability and instantly make Your Marketing Materials BETTER!
Add editable and trackable QR Codes on anything you want with full branding and customization features.

Business Cards
Set yourself apart from other professionals and discover a new way of using business cards to network and share information by just adding a QR Code. Share your contact details, business information, work samples and much more with just one scan.

Flyers, Rack Cards, and Brochures
Use Flyers to promote a special event, a new product, or an exciting offer. Brochures and Rack Cards can be used to inform your customers about new and existing services, and direct them to your website and helpful online tools. Add a QR Code, and it will enhance its effectiveness and broaden your online network.

Menus and Table Tents
The food service and catering industry is beginning to realize the potential of digital menus. Restaurants, food trucks, smoothie bars, and cafes are replacing their menus with QR Codes to provide a safer and contactless way for customers to view them, order food and pay directly on their smartphones.

We live in an age of digital information. This has brought about speed and ease of communication but has also opened the floodgates of digital advertisements. Every day we wade through pop-ups, display ads and email marketing to get to the content we want. People are on digital overload and, as a result, response rates have drastically dropped. 

Some electronic communication is good, but don’t let it get to be too much of a good thing!
Dare to be different – incorporate “Snail Mail” into your Marketing Plan.

​Some things to consider....

1. Open Rate: Due to the lack of emphasis on direct mail, any direct mail campaigns are automatically more effective. Studies show a strong 90% open rate of direct mail advertisements.
2. Substance: With all the digital information out there, receiving something tangible makes for a different experience. People are much more likely to spend time to look through a physical piece of mail compared to a digital one.
3. For All Ages: In a recent study, 27% of people ages 65 and older do not use the internet at all and can only be reached through direct mail. The younger generation pays closer attention to mail, considering it a leisure activity.
4. Integrate Products: For maximum effectiveness of a direct mail campaign, inserting a promotional product will add value and build brand awareness that lasts as long as the product does. Magnets are a perfect example and are easily included in any mailing.
5. Direct Mail Pieces: 
   1. share information (new office, new doctor, new service)
   2. introduce new products and services.
   3. keep your company’s name in front of your clients – keep it fresh!
   4. Postcards, letters, brochures all work well as Direct Mail pieces.