We live in an age of digital information. This has brought about speed and ease of communication but has also opened the floodgates of digital advertisements. Every day we wade through pop-ups, display ads and email marketing to get to the content we want. People are on digital overload and, as a result, response rates have drastically dropped. 

Some electronic communication is good, but don’t let it get to be too much of a good thing!
Dare to be different – incorporate “Snail Mail” into your Marketing Plan.

​Some things to consider....

1. Open Rate: Due to the lack of emphasis on direct mail, any direct mail campaigns are automatically more effective. Studies show a strong 90% open rate of direct mail advertisements.
2. Substance: With all the digital information out there, receiving something tangible makes for a different experience. People are much more likely to spend time to look through a physical piece of mail compared to a digital one.
3. For All Ages: In a recent study, 27% of people ages 65 and older do not use the internet at all and can only be reached through direct mail. The younger generation pays closer attention to mail, considering it a leisure activity.
4. Integrate Products: For maximum effectiveness of a direct mail campaign, inserting a promotional product will add value and build brand awareness that lasts as long as the product does. Magnets are a perfect example and are easily included in any mailing.
5. Direct Mail Pieces: 
   1. share information (new office, new doctor, new service)
   2. introduce new products and services.
   3. keep your company’s name in front of your clients – keep it fresh!
   4. Postcards, letters, brochures all work well as Direct Mail pieces.