Brochures are one of your BEST tools for imparting
information AND promoting your business!
1. Highlight details about your company or practice,
2. Provide information on a specific product or procedure,
3. Present your contact information ALL IN ONE!
Brochures are practical marketing tools that no business can afford to pass up. With their versatility, brochures complement your other marketing media and give potential and existing customers something to keep as a business reference.
Increase your marketing presence by including brochures in your budget. Utilize this affordable promotional tool as a give-away at trade shows, include in information packets for clients, and at POS displays.
But what makes a good brochure? It can be difficult to design media that are not only informative, but interesting as well. Making a good brochure design requires a strong plan and following certain design guidelines. Here are some tips to help you design brochures that exceed the competition.
1. Visual Impact
For your brochure, you want a well-designed concept that is unique, professionally designed, eye-catching and printed using high-quality printers. Now is not the time to slap together a few photocopies of the brochure you made on MS Word. Remember, this brochure is going to represent your business!
2. Easy to Understand
Keep the writing to a minimum and stick to one topic. Before you add any copy to your brochure, ask yourself “does this relate to my focal point”? One way to easily understand your topic is to organize your information by using bullet points, text boxes and infographics.
This relates back to visual impact. Think about it, three brochures are sitting on a coffee table – one is in four-color, another is in black & white and one has been printed in two-color. Which one are you going to pick up? Color is critical when it comes to brochure printing. It is also where you are most likely going to notice the difference between low-quality printing and high-quality printing.
4. Content and Design
5. Choose a Size and Fold Type: These should complement your brand and brochure design:
or letter fold, the z-fold, and the gate fold. They have just enough space for all the important information about
your product or business.
organized. There is a variety of ways to fold a four-panel brochure including:
has over 25 years experience in the printing industry, providing healthcare and professional businesses with ALL their promotional and business printing needs.
Janet is the creator and editor of the Dragon Printing Blog. She has been with our company since 2012.
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